Why we love Stainless Steel Jewellery

Jewellery is more than just decoration - it's part of how we express ourselves, a way to dress meaningfully, and is often something we want to last. For a long time, solid gold has been seen as the ultimate choice for quality and status. But times are changing, and a new contender is rising: stainless steel. 

Stainless steel is wonderfully flexible and with advanced gold plating methods available, it’s possible to create jewellery that has all of the character of gold, without any of the downsides.

Why Gold-Plated Stainless Steel Beats Solid Gold

The appeal of solid gold is plentiful—it’s luxurious, valuable, and historically treasured. But when it comes to practicality, gold has its flaws. It’s soft, which means it scratches and bends easily. Wear it every day, and soon enough, it will lose its pristine appearance. Stainless steel, however, is incredibly durable. When coated with a layer of gold through PVD plating, it provides the same premium look while being resistant to dents and scratches.

And then there’s the cost. Solid gold comes with a hefty price tag, making it unrealistic for many people to own multiple pieces. Gold-coated stainless steel offers affordability without compromising style, allowing for more variety in your collection without draining your bank account.

A Better Fit for Everyday Life

Whether you’re heading to the office, working out at the gym, or travelling, you want jewellery that keeps up. Stainless steel is resistant to wear and tear, meaning gold-coated versions remain intact through all the activities a busy life can throw at it. Unlike gold, which can be delicate and prone to distortion, PVD gold plated stainless steel handles movement, pressure, and exposure without trouble.

With increasing demand for sustainable shopping habits and durable accessories, consumers now prioritise pieces that last. Why invest in a fragile gold ring when a stainless steel one offers the same style with greater longevity? 

Let’s Shop Stainless Steel Jewellery

Convinced? Have a look at our stainless steel jewellery collection. We’ve specifically chosen the pieces within to be wearable, durable, and to have meaning. We hope you like them!